Brand headline
We know that you are curious to dig into the brand identity guidelines now, but good looks and appearance is not enough for a brand. It needs a personality too. So have a look at this introduction to Munters’ brand personality. It is a guideline too, but not for the look, but the personality of the brand.
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Deep inside of Munters, our founder’s soul is
still alive. Carl Munters founded the company
in the early 50’s and his innovative spirit and
ambition to be a pioneer and change our
industry, is still part of of our company DNA.
We still believe that to conquer the world, you
must work together and collaborate as a team.
As many Scandinavian companies, Munters
is a global success, and fundamentally it is
about a combination of listening to customers
needs, using tech in new ways and a relentless
ambition to innovate and make things better –
optimizing our customers climates with great
care for resources.
At the heart of this story, you find our
personality – Committed, Collaborative,
Experts and Pioneers. Use these keywords
to ensure that the communication and
design you create, echo this personality.
To learn more, please have a more in-depth
look at the personality on the next slide