Brand Identity
Friends and colleagues, this document is all about Munters brand identity
and how it will help us empower our brand by ensuring a consistent look
that makes us distinctive and recognizable globally. The guidelines
provides a background on how the identity was developed, display all
the core elements, and guide you on how to use them in everyday design.
You can view the guidelines as a set of strict rules that makes it easier for
you to contribute to an even stronger Munters brand in the future.
Brand
In 2023, the most essential elements of our
identity – the Munters logotype and defining
blue color were updated and modernized. As the
logo and colors were refreshed, we also added
a few new inspiring elements that emphasize
a warm and trusted company with ambition to
innovate and be a natural part of a digital and
sustainable future.
The Brand Identity Guidelines 2023
are here to
ensure this and make it easy for you as a
professional Munters marketer, communicator
and brand ambassador.
This version is 1.6, updated in June 2025 includes
all core elements and a lot of applications.
But more will come during next year.
I welcome you to find all the core elements,
guidelines and templates at Munters World/
Communications & Brand. Please have a look
and do not hesitate to come back with feedback,
questions, and your request for support from
us at Group Communications & Brand. You will
find the contact information at the end of these
guidelines.
Kind regards,
Susann Johnsson
VP Group Communications & Brand